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Content marketing manager resume example

A content marketing manager’s resume with 11 years of writing behind it and four years leading a content team in B2B software. Marketing directors hiring for this role want an editor who thinks like a marketer, so the bullets move from output to traffic to sign-ups and pipeline.

Content marketing manager resume example, page 1 of 1Theodora QuinnContent Marketing Managertheodora.quinn@example.com · (410) 555-0134 · Baltimore, MD · linkedin.com/in/theodoraquinn ·theodoraquinn.example.comSUMMARYContent marketing manager with 11 years in writing and editing, the last fourleading content for a B2B accounting software company. I run a team of twowriters and a dozen freelancers, and I measure content by the pipeline it creates:content-sourced sign-ups grew from 900 to 3,400 a month under my plan.EXPERIENCEContent Marketing ManagerJan 2022 – PresentHarborlight Payroll · Baltimore, MD–Lead content strategy and a team of 2 writers and 12 freelancers producing 30articles, 2 reports and 4 newsletters a month.–Grew organic blog traffic from 85,000 to 410,000 monthly visits in three yearswith SEO-led topic clusters.–Raised content-sourced free trial sign-ups from 900 to 3,400 a month; contentnow influences 41% of new pipeline.–Launched an annual survey report of 1,800 accountants that earned 60 pressmentions and 4,200 gated downloads.–Built the style guide and review workflow in Notion, cutting brief-to-publishtime from 19 days to 9.Senior Content WriterAug 2018 – Dec 2021Fells Point Media · Baltimore, MD–Wrote more than 200 articles, case studies and white papers for 20 B2B softwareand finance clients.–Edited the agency’s flagship client newsletter, growing it to 45,000 subscribers.ReporterJun 2015 – Jul 2018The Towson Ledger · Towson, MD–Covered county government and local business, filing about five stories a week.EDUCATIONB.A. in English2011 – 2015University of Maryland, Baltimore County · Baltimore, MDSKILLSContent strategy · Editorial planning · SEO content · Editing · B2B copywriting ·Research reports · Email newsletters · Managing freelancers · HubSpot · WordPress · Semrush · GA4 · Notion
Content marketing managerUse this example

What recruiters look for

  • Content tied to revenue: sign-ups, leads, pipeline influenced, not just page views.
  • Strategy, not only output: topic clusters, editorial calendars, the reasoning behind what you publish.
  • Team and process: writers and freelancers you manage, workflows and style guides you built.
  • Range of formats: articles, reports, newsletters, case studies, video or podcasts.
  • Writing and editing quality: a portfolio of your own work and work you edited.

Writing the summary

Say your years in writing and in content leadership, the industry, the team you run and your best business result from content. Write it as well as you would a lede.

The summary in this example

Content marketing manager with 11 years in writing and editing, the last four leading content for a B2B accounting software company. I run a team of two writers and a dozen freelancers, and I measure content by the pipeline it creates: content-sourced sign-ups grew from 900 to 3,400 a month under my plan.

Content marketing manager in consumer or e-commerce

Content marketing manager with eight years in consumer brands, now leading editorial, email and video content for an outdoor gear retailer. Our buying guides and how-to videos bring in 1.2 million visits a month and drive 18% of online revenue.

Senior writer stepping up to manage content

Senior content writer with seven years in B2B tech, now planning our editorial calendar and editing two junior writers. I write the articles that bring in our most trial sign-ups and am ready to lead the content program.

Bullet points that work

Strong lines for this role, beyond the ones in the example. Borrow the shape and put in your own numbers.

  • Launched a weekly newsletter that grew to 52,000 subscribers in 2 years with a 44% open rate.
  • Built a customer story program with 35 case studies used in 60% of late-stage sales deals.
  • Refreshed 220 older articles, lifting their organic traffic by 70% in six months with no new publishing.
  • Started a podcast for finance leaders with 40 episodes and 9,000 downloads per episode.
  • Cut freelance costs by 25% by moving to a smaller, trained pool on fixed monthly rates.
  • Created a gated report program that generated 6,500 marketing qualified leads in a year.
  • Set up content attribution in HubSpot with marketing operations, showing content’s share of pipeline for the first time.
  • Hired and developed 3 writers, one now a content lead at another company.
  • Repurposed each pillar article into 6 social and email pieces, tripling reach per article.

Skills to list

Hard skills

  • Content strategy and editorial planning
  • SEO content and keyword research
  • Editing and style guides
  • Long-form research reports
  • Email newsletters
  • Content attribution and reporting (HubSpot, GA4)
  • CMS (WordPress, Webflow, Contentful)
  • Managing freelancers and budgets
  • Case studies and customer stories

Soft skills

  • Editorial judgment
  • Coaching writers
  • Saying no to low-value requests
  • Clear briefs
  • Working with sales and product

Certifications and licenses worth listing

  • HubSpot Content Marketing Certification: a free, recognized course; worth a line for content roles at HubSpot users.
  • Google Analytics Certification: useful for reporting on content performance.
  • A portfolio beats any certificate in content leadership interviews; list courses only if space allows.

Length and format

One or two pages. With ten or more years, one page usually works if older writing jobs shrink to one line each. A minimal, text-first template suits content roles; put the portfolio link in the header.

Common mistakes

  • Output-only bullets (“published 300 articles”) with no traffic, sign-up or pipeline result.
  • Leaving out the team and freelancers you manage, which hides the management part of the job.
  • No portfolio, or a portfolio of pieces you only lightly edited presented as your own writing.
  • A summary that sounds like marketing copy. Plain, specific sentences show editorial skill best.

Questions and answers

How do I show the business value of content?

Follow content as far as you can track it: organic traffic, sign-ups or leads from content, pipeline influenced, and deals where sales used your pieces. Even one solid pipeline number makes your traffic numbers more convincing.

Should I list journalism experience on a content marketing resume?

Yes, briefly. It shows reporting, writing to deadline and an eye for a story, all valued in content teams. One line per role is usually enough.

What should a content marketing portfolio include?

Five to eight pieces across formats: an article that ranks, a report, a case study, a newsletter issue. Add one line on each piece’s result and your role.

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