SEO specialist resume example

What recruiters look for

• Business results from organic: revenue, leads or sign-ups, with the time period, not only traffic.
• Technical depth: crawling, indexing, rendering, structured data, migrations, Core Web Vitals.
• Scale: number of pages, products or sites you handle. A 50-page site and a 50,000-page site need different skills.
• Content strategy: keyword research and briefs that turned into pages that rank.
• Tools: Search Console, GA4, Screaming Frog, Ahrefs or Semrush, log analysis.

Writing the summary

Say your years and type of SEO (technical, content, local, e-commerce), the kind of site you work on and your biggest organic result. Keep tools for the skills section.

Bullet points that work

Strong lines for this role, beyond the ones in the example. Borrow the shape and put in your own numbers.

• Raised organic sign-ups from 1,100 to 2,900 a month in 18 months by building 60 comparison and alternative pages.
• Cut Largest Contentful Paint on category pages from 4.2 s to 2.1 s with the front-end team, lifting organic conversion by 9%.
• Recovered 70% of lost organic traffic within 4 months after a core update by consolidating 400 thin articles into 90.
• Built an internal linking module that raised average ranking of 3,000 long-tail product pages by 6 positions.
• Fixed JavaScript rendering issues that hid product reviews from Google, adding review stars to 12,000 results.
• Earned links from 85 referring domains with a data study that was covered by 4 national outlets.
• Set up hreflang across 5 country sites, cutting the wrong country version showing in search by 90%.
• Created a Looker Studio SEO dashboard that combines Search Console and revenue data for the marketing leadership team.
• Trained 12 writers and 4 developers on SEO basics with a one-page checklist each.

Skills to list

Certifications and licenses worth listing

• Google Analytics Certification (Google Skillshop): free and expected for anyone who reports on organic results.
• Semrush Academy or Ahrefs certifications: small pluses that show tool fluency.
• No SEO certification is an industry standard: results and a clear case study count far more.

Length and format

One page with up to about eight years of experience. Lead with organic revenue or leads, then your biggest technical project, then content work. A two-line case study in a bullet beats a long skills list.

Common mistakes

• Claiming rankings for vanity keywords without traffic or revenue behind them.
• Traffic numbers with no period or baseline (“grew traffic 300%” from what, over how long?).
• Listing every SEO tool ever made. Keep the ones you use weekly.
• Taking sole credit for wins that needed developers and writers. Say what you led and what you did yourself.
• Ignoring migrations and recoveries, which are some of the most valued SEO stories.