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Social media manager resume example

A one-page resume for a social media manager with six years in consumer brands, the last three leading social for a DTC company. Hiring managers for social roles are tired of follower counts alone, so this resume pairs audience growth with sales, creators and community results.

Social media manager resume example, page 1 of 1Jasmine OyelaranSocial Media ManagerSUMMARYSocial media manager with six years in beauty and lifestyle, now runningorganic social, creators and community for a direct-to-consumer skincarebrand. I grew our TikTok from 40,000 to 610,000 followers in two yearsand report social in the terms the business uses: sales, search demandand repeat customers.EXPERIENCESocial Media ManagerFeb 2023 – PresentSilver Lake Skincare · Los Angeles, CA•Own organic social on TikTok, Instagram, YouTube Shorts and Pinterest(1.1 million combined followers); manage 1 coordinator and a $40,000monthly creator budget.•Grew TikTok from 40,000 to 610,000 followers in two years; aningredient explainer series reached 18 million views.•Built a program of 120 micro-creators that drove $2.3 million in trackedsales through affiliate codes and TikTok Shop in 2025.•Cut average response time to comments and DMs from 9 hours to 45minutes with Sprout Social rules and saved replies.Social Media CoordinatorJul 2020 – Jan 2023Echo Park Agency · Los Angeles, CA•Ran content calendars for 6 restaurant and hospitality clients,publishing more than 60 posts a week.•Planned a hotel opening campaign that reached 2.4 million people;rooms sold out for the first month.EDUCATIONB.A. in Communication Studies2016 – 2020California State University, Long Beach · Long Beach, CACONTACTjasmine.oyelaran@example.com(323) 555-0151Los Angeles, CAlinkedin.com/in/jasmineoyelaranjasmineoyelaran.example.comSKILLSTikTok and TikTok ShopInstagramYouTube ShortsPinterestSprout SocialLaterCapCutPremiere ProCanvaCreator partnershipsCommunity managementSocial listeningMeta Ads basicsContent strategy
Social media managerUse this example

What recruiters look for

  • Growth with context: follower and reach growth over a time period, on named platforms.
  • Business results: tracked sales, sign-ups, traffic or branded search linked to social.
  • Creator and influencer work: program size, budget and the return on it.
  • Content craft: formats and series that worked, with a portfolio link to see them.
  • Community and care: response times, sentiment, how you handle problems in public.

Writing the summary

Say your industry, years and the platforms you lead, then your biggest result in numbers. One line on how you think about social (as a sales channel, a brand channel or a community).

The summary in this example

Social media manager with six years in beauty and lifestyle, now running organic social, creators and community for a direct-to-consumer skincare brand. I grew our TikTok from 40,000 to 610,000 followers in two years and report social in the terms the business uses: sales, search demand and repeat customers.

Social media manager in B2B

Social media manager with five years in B2B software, running LinkedIn, YouTube and our executive social program. I turned our CEO’s LinkedIn into the company’s top source of inbound demo requests and grew company followers from 12,000 to 58,000.

Moving from agency to an in-house brand

Social media strategist with four years at a lifestyle agency, running social for 10 brands at once. Ready to go deep on one brand in-house, where I can build a creator program and a community over years instead of campaigns.

Bullet points that work

Strong lines for this role, beyond the ones in the example. Borrow the shape and put in your own numbers.

  • Grew Instagram engagement rate from 1.2% to 3.9% in a year by moving from product shots to Reels made with customers.
  • Launched a brand ambassador program with 45 customers that produced 300 posts and $180,000 in sales in 6 months.
  • Handled a product recall online with legal and customer service, answering 1,200 comments in 48 hours.
  • Built a social listening dashboard in Brandwatch that caught 3 emerging complaints before they reached the press.
  • Ran a TikTok live-shopping series that sold $95,000 of product across 10 broadcasts.
  • Cut content production costs by 30% by batching shoots and repurposing long-form video into 12 short clips each.
  • Reported monthly on social-driven revenue, reach and sentiment to the CMO and the board deck.
  • Partnered with paid social to test 40 organic posts as ads, finding 6 winners that lowered cost per purchase by 22%.
  • Hired and trained 2 social coordinators, one of whom now runs the brand’s Pinterest on her own.

Skills to list

Hard skills

  • Platform expertise (TikTok, Instagram, YouTube, LinkedIn, Pinterest)
  • Short-form video planning and editing
  • Creator and influencer programs
  • Social commerce (TikTok Shop, Instagram Shopping)
  • Scheduling and listening tools (Sprout Social, Hootsuite, Brandwatch)
  • Social analytics and reporting
  • Community management
  • Paid social basics

Soft skills

  • Taste and timing
  • Calm in public criticism
  • Fast, clear writing
  • Working with legal and brand teams

Certifications and licenses worth listing

  • Hootsuite Social Marketing Certification or Sprout Social certification: small pluses that show you know the tools.
  • Meta Certified Digital Marketing Associate (Meta Blueprint): useful if the role includes paid social.
  • No certification is required: your portfolio and growth numbers decide social media interviews.

Length and format

One page with up to about eight years of experience. Put a portfolio link in the header, lead with your current role’s growth and revenue results, and keep the skills list to platforms and tools you use weekly.

Common mistakes

  • Follower counts with no time period or starting point.
  • Vanity metrics only. Add at least one result in sales, sign-ups, traffic or search demand.
  • Listing every platform including ones you have not posted to in years.
  • No portfolio or links. Social is a visual craft; let them see it.
  • Ignoring community management, which is half the job at many brands.

Questions and answers

How do I show the ROI of organic social on my resume?

Use what you can track: affiliate and discount codes, TikTok Shop sales, UTM traffic and conversions, branded search growth, and survey data on how customers found you. Even one tracked revenue number makes the rest of your metrics more credible.

Should a social media manager include a portfolio?

Yes. Link a page with 6 to 10 examples (videos, series, campaigns) and a line of results under each. Make sure it loads quickly on a phone.

Is community management worth a bullet?

Yes. Response times, sentiment and how you handled a hard moment show judgment, which is what brands worry about most when they hand over their accounts.

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